Anheuser-Busch Brand Introduces First Alexa SkillThe Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically. Showrooming: Adapt Brand Strategy to Evolving Consumer BehaviorHere's why brands no longer need to shudder when they hear the term, “Showrooming.” PVH Buys Intimates E-tailer PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel. Jenn-Air Gives Voice to Ovens Appliance maker Jenn-Air is introducing voice command capabilities to its IoT-enabled wall ovens. Which Brands Won the Amazon Super Bowl? Hasbro Game Brand Goes Mobile Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices. Perfect Fuel Finds a Home Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites. Alexa Users Are Shopping, Buying Shiseido Boosts Beauty Marketing Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency. Walgreens Names New CIO Walgreens has tapped Steve Turner as chief information officer to replace Abhi Dhar, who is leaving the company this month. First Previous 362 363 364 365 366 Next Last
