Sales & Marketing

Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience."

CGT recognizes 53 executives from 41 consumer goods companies who are playing key roles in the supply chains of their organizations.

Walgreens has tapped Steve Turner as chief information officer to replace Abhi Dhar, who is leaving the company this month.

Popchips, Inc. teamed with shopper incentive app Ibotta this month to distribute coupons in recognition of March 14's designation as "National Potato Chip Day."

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

The newly announced executive appointments support global branding, new business ventures, mergers and acquisition and the execution of Project Terra and Cultivate Ventures.

Albertsons Companies has partnered with RangeMe to scale its retail buying efforts for general merchandise, health & beauty category selection across all 19 chains.

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."