The supermarket operator's meal kit company joined with the beauty subscription service to stage an Instagram giveaway cross-promoting their respective offerings.
Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile application Spent.