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Trade Promotion Management

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy

  • Unilever Uses Predictive Trade Planning in the Cloud

    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • ClosetMaid Enhances Sales, Category Management

    ClosetMaid implements a Software-as-a-Service solution from Vision Chain to provide on-demand analysis of promotions, new products, forecasting, stock management, distribution and more.

  • 7 Considerations for Choosing a TPM Solution

    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

  • 2011 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.

  • The Future of DSD

    It's important to examine the challenges facing DSD suppliers, and how they can respond today, and in the future, to demonstrate the superior value-add of DSD.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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