Skip to main content

Trade Promotion Management

  • Walmart Steps Up Collaboration with Suppliers

    A partnership with SymphonyIRI Group will allow Walmart and its supplier partners to share the same knowledge about Walmarts shoppers. Through better shopper insights, both parties can work together to improve planning, shopper marketing and growth.

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • Shiloh Reveals New DSR Software for CPG

    Shiloh DSR is focused on cross retailer analytics, as well as best practices for major retailers such as Wal-Mart, Target, and 65 others.

  • TradeInsight Launches TPM Industry App

    Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

X
This ad will auto-close in 10 seconds