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Trade Promotion Management

  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.

  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.

  • Beam Global Takes on Price Improvement

    In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.

  • Pharmavite Transforms Retailer Data into Insights

    The manufacturer and marketer of Nature Made vitamins, minerals, herbs and other supplements and SOYJOY nutrition bars, will leverage several components of the Retail Solutions suite.

  • General Mills/Nestle Takeover Rumors Strike Again

    Shares of General Mills climbed to the highest level since June 2010 on speculation that the maker of Cheerios cereal may be acquired by Nestle SA. Members of the media and financial analysts have mixed views about the validity of the rumors, but most agree that the combination would be a logical match.

  • General Mills Takeover Speculation Boosts Shares

    Shares of General Mills Inc. climbed to the highest level since June 2010 thanks to speculation that the maker of Cheerios and Progresso may be acquired by Nestle SA.

  • CPG Coupon Offers Reach All-Time High

    In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
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