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Trade Promotion Management

  • S&OP Lessons Learned from Newell Rubbermaid

    Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.
  • Schwan's Renews Agreement with DemandTec

    The food manufacturer aims to create unified trade plans for optimized pricing and promotion decisions.
  • Adesso Releases TradeAdvantage v11

    The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.
  • JBS Uses Predictive Analytics, Optimization Solution

    The JBS USA Beef sales organization will use SignalDemand to respond quickly to changing market conditions and identify win-win opportunities for its customers.
  • Dannon Takes a Fresh Approach to VMI

    VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.
  • Post Foods Effectively Transitions to New TPM Solution

    After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution.
  • DemandTec to Acquire M-Factor

    M-Factor is a software-as-a-service company that enables consumer products companies to continuously analyze, forecast, and optimize marketing investments and trade spend.
  • IBM Launches New Software and Consulting Services

    IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.
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