Trade Promotion Management

For many companies, the planning, budgeting and forecasting process has somehow gone off the rails. Deloitte addresses this issue head on by describing the way PBF should work.

This list shines a spotlight on the top five pharmaceutical companies that lead the charge in consumer healthcare with popular over-the-counter brands.

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.