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Trade Promotion Management

  • Bolthouse Farms Leverages TPO

    Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

  • Merisant Leverages SaaS for Sales Planning and TPM

    For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

  • Jelly Belly Hits a Sweet Spot

    After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

  • Kraft Foods Fine-Tunes Shopper Marketing Campaigns

    The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.

  • Dior Tries Conversational Marketing On for Size

    The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

  • Performance Management: Steve Rosenstock, Clarkston Consulting

    Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.

  • Sun Products Finds Speed to Value

    Soon after the company's formation,the Sun Products' IT team needed establish a new IT environment. This entailedreplacing every software system, including a combination of packaged andproprietary applications, in a five-month time frame.

  • MEI Completes Management Buy-Out

    Majority owned by employees, the company continues growth while exceeding financial targets.
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