Trade Promotion Management

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

By: Rob Bois, Director of Product Marketing of MEI Computer Technology Group Inc.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.

For theCG company, direct-to-consumer selling has become a necessity as the competition against retail store brands heats up. In effect, P&G and PFSweb are testing innovative e-commerce concepts to unlock growth for online sales of consumer products.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.