Trade Promotion Management

Selling Oreos Online
Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.
CGT Announces Business & Technology Award Finalists
CGTwill once again recognize one individual and three consumer goods companies for excellence in IT, supply chain, customer management and small-to-midmarket growth strategies. Today, we proudly reveal the 20 finalists for the prestigious 2015 Business & Technology Awards.

How L'Oréal Increased Productivity of Promotional Forecasts at Walgreens Stores Nationwide
Predictive Analytics Driving Value in Trade Promotion
Danone Aqua Indonesia Creates a Consistent Flow

Danone Aqua Indonesia connects more than 17,000 islands in the country with a streamlined trade promotion management solution.
Clorox International Company Creates a Smaller World

Clorox reveals how it takes a measured approach to global investments so as not to overextend its portfolio.
Empowering Global Growth

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.
Accenture Collaborates with Salesforce for Trade and Marketing

The partnership is expected to extend the Accenture CAS software suite to the cloud in order to provide consumer goods companies with a single system for trade and marketing operations.
Gigwalk and IRI Join Forces to Benefit CPG Brands

IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.
Access to Market Data and Supply Chain Visibility offer Economic Boost to Ghana Cashew Farmers

SAP and the African Cashew initiative deliver mobile apps to smallholder farmers for economic empowerment.

Selling Oreos Online

CGT Announces Business & Technology Award Finalists

How L'Oréal Increased Productivity of Promotional Forecasts at Walgreens Stores Nationwide

Predictive Analytics Driving Value in Trade Promotion

Danone Aqua Indonesia Creates a Consistent Flow

Clorox International Company Creates a Smaller World

Empowering Global Growth

Accenture Collaborates with Salesforce for Trade and Marketing

Gigwalk and IRI Join Forces to Benefit CPG Brands

Access to Market Data and Supply Chain Visibility offer Economic Boost to Ghana Cashew Farmers