Trade Promotion Management

If you are serious about entering a new market, put down those research reports and spend two weeks in that region. Immerse yourself in that market. This was the consensus among the consumer goods executives who recently convened to combine their expertise, with the goal to master the imperative of attaining growth in emerging economies.

Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution.

Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.

CGTwill once again recognize one individual and three consumer goods companies for excellence in IT, supply chain, customer management and small-to-midmarket growth strategies. Today, we proudly reveal the 20 finalists for the prestigious 2015 Business & Technology Awards.

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.

The partnership is expected to extend the Accenture CAS software suite to the cloud in order to provide consumer goods companies with a single system for trade and marketing operations.