Trade Promotion Management

Insight, innovation and action are key levers of growth that are cross-functional themes. That is why consumer goods community leaders reunited (now in its 17^th year) to engage these important areas of focus, during the 2015 Consumer Goods Business & Technology Leadership Conference.

Quri Academy launches and will offer a series of events to educate and train the industry on best practices.

Snyder's-Lance, Inc. will acquire all outstanding shares of Diamond Foods in a cash and stock merger transaction for approximately $1.91 billion, including the assumption of approximately $640 million of indebtedness. Find out more about this strategic combination.

Find out how Warburtons, Britain's largest bakery brand,is taking itstrade promotion management operating model to the next level.

CGT announced the winners of its annual Business & Technology Leadership Awards during an awards ceremony at the 2015 Consumer Goods Business & Technology Leadership Conference. The awards recognize consumer goods companies for transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth.

SAP offers consumer products manufacturers real-time, end-to-end trade volume visibility and management with customer business planning.

Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution.

If you are serious about entering a new market, put down those research reports and spend two weeks in that region. Immerse yourself in that market. This was the consensus among the consumer goods executives who recently convened to combine their expertise, with the goal to master the imperative of attaining growth in emerging economies.