Trade Promotion Management

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

Volcom has rolled out Plum River's Elastic Suite B2B digital merchandising platform to streamline procurement and drive efficiency.

Eversight, Palo Alto, California, announced the expansion of its AI and experimentation initiative through a partnership with Rite Aid.

A visual overview of the Consumer Goods Sales & Marketing Summit 2018, held June 18-20 at the Roosevelt Hotel in New York.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”