Trade Promotion Management

Understanding the ins and outs of the current Marketing Resource Management landscape

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

How to tranform fragmented systems into a transparent enterprise

How a new committee hopes to redefine perfect order criteria to reflect the transforming food industry supply chain

This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

New effort to drive operational efficiencies across sales, marketing and finance