Trade Promotion Management

Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.

The No. 2 sports apparel and equipment maker in the world, adidas-Salomon Canada, uses the IBM eServer iSeries platform to gain a competitive edge in its market.

How to drive value from integration, forecasting and new product development

Meeting demand spikes by utilizing the right tools

A re-cap of the year's must-attend industry event

In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.

In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.