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Trade Promotion Management

  • Making Registers Ring

    I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

  • Special Report: Communication Breakdown

    New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

  • Insights -- April 2005

    Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue.

  • Superiority Complex

    The concept of delivering superior customer service has been around for hundreds of years.

  • Insights -- March 2005

    Five methods to improve TPM performance

  • Lightning in a Bottle

    E. & J. Gallo Winery uncorks account hierarchies to seize up sell opportunities

  • Insights -- February 2005

    With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

  • Achieving Operational Excellence

    Making better use of retail data to reduce cycle times and inventory
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