Opportunity Knocks How to transform business challenges into valuable prospects Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Between the Lines -- March 2004 Making sense of POS data, private label competition and other industry-facing issues Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships In-Depth Analysis Welch's hits the Web to track promotion performance Working Together General Mills demonstrates leading-edge collaboration Double Vision International Multifoods integrates concurrent enterprise solutions Reader's Choice Survey 2004 Consumer goods firms rate the top tech vendors Learning a New Trade Trade promotion turns into a top IT initiative A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. First Previous 150 151 152 153 154 Next Last
