Trade Promotion Management

Activision migrates to an electronic trade process and scores big returns along the way

In a world where it seems as though so much undue pressure is being thrust upon the CPG industry by their retail "partners", I find it oddly amusing when many of the CPG executives I talk to are more than happy to discuss the finer points of growing their customers business.

How to ensure successful product launches

From preference profiles to fingerprint scanning, the shopping experience will eventually become a "no brainer" for consumers

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Back by popular demand, this hot industry event takes another bite out of the big apple