Shopper Marketing

Future success at retail will require brands to “unlearn” some traditional TPM practices.

To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.

Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

The Tillamook County Creamery Association, an Oregon-based farmer-owned cooperative, selected The Mars Agency, Detroit, as its agency of record.