Shopper Marketing

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.

The partnership will enable MCA to extend its consumer goods retail execution offerings.

A new partnership provides CPG manufacturers with a 45-day free trial of a comprehensive CPG analytics platform available.

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

The chief marketing officer role has been vacant since Barbara Messing departed in August 2019.

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.