Shopper Marketing

P&G Repeats Successful Marketing Campaign

The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.
Designing the Perfect Package Better, Faster and Smarter than your Competition

Ensuring you have the perfect package for your product requires a comprehensive, collaborative effort between all of the contributors involved in its design.
Campbell's to Roll out Soups for Millenials

Younger consumers are expected to gravitate towards the soup giant's new sophisticated, diverse varieties in plastic pouches.
Online CPG Purchase Intent Grows Globally

Internet grocery shopping is becoming a greater supplement to traditional brick-and-mortar retailing, according to a recent Nielsen study.
Driving Retail Collaboration

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
Here to Stay

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
Innovative Shopping

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
Nature's Pride Unveils New Packaging

The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.

Industry Visionary to Enlighten a New Road Toward Insights