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Shopper Marketing

  • Online CPG Purchase Intent Grows Globally

    Internet grocery shopping is becoming a greater supplement to traditional brick-and-mortar retailing, according to a recent Nielsen study.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • Here to Stay

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Nature's Pride Unveils New Packaging

    The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.

  • Top 5 Sales & Marketing Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

  • Top 5 Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were the most interest to our readers. Here is a look back at the top 5 headlines on Consumergoods.com this year.

  • TPM Challenges and Trends

    On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
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