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Sales Force Automation

  • TPM Challenges and Trends

    On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

  • Nestle Water Puts SFA in the Cloud

    Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.

  • Pacific Natural Foods Masters TPM in the Midmarket

    Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.

  • National Tobacco Company Undergoes Sales Force Evolution

    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

  • Former P&G Exec Named Bacardi CEO

    President and CEO Samus McBride retires as Edward D. Shirley is appointed to new president and CEO effective immediately.

  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

  • Kraft Positions Company for Successful Spinoff

    Key decisions include realigning the U.S. Sales organization, consolidating U.S. management centers and streamlining the corporate and business unit organizations.
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