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Sales Force Automation

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • TradeInsight Launches TPM Industry App

    Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.

  • The State of Trade Promotion Optimization

    Members of CGTs Trade Promotion Management Share Group met on June 6, 2011 and engaged in a lively discussion about what might just be the hottest topic of the year: Trade Promotion Optimization! With countless definitions and approaches floating around the industry, the share group set out to identify logical steps for getting from TPM to TPO rather than establishing a common definition...

  • MillerCoors Appoints New CEO

    SABMiller plc and Molson Coors Brewing Company name a successor to current CEO Leo Kiely following his decision to retire.

  • Snyder's-Lance Converts to New DSD Model

    The transition will occur on a market-by-market basis and will create an integrated coast-to-coast distribution network.

  • Swiss Valley Farms Improves Forecasting

    Logility Voyager Solutions aims to help the Midwest dairy co-op enhance customer service through more accurate planning.

  • Bolthouse Farms Leverages TPO

    Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

  • Jelly Belly Hits a Sweet Spot

    After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
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