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Sales Force Automation

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • How PepsiCo Boosted Profitability with TPM

    Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.

  • Herbalife Deploys Mobile Analytics

    Executives at this leading nutrition company can now use an iPad App to evaluate sales and marketing performance.

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

  • Brown Shoe Names Senior Leadership Team

    The evolution of the new American Sporting Goods (ASG) team is the result of a six-month transition following Brown Shoe's acquisition of ASG in February.

  • L'Oreal Strikes Deal with Accenture CAS

    LOreal selects Accenture to implement its Accenture CAS software platform in support of LOreals field sales operations in the U.K. and the Republic of Ireland.

  • Shiloh Technologies Enters SaaS Market

    Shiloh Technologies is now offering retail suppliers and manufacturers their Demand Signal Repository as a service.

  • Nestle PetCare Leverages Mobile CRM

    StayinFront provides Nestle Purina PetCare with mobile support for in-field retail execution.

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