Schwan's Company, the manufacturer for brands like Red Baron, Tony's, Hearth & Fire, Big Daddy's, Villa Prima, and Freschetta pizza, has a new leader at the helm.
As Beard Club seeks to evolve from DTC darling to omnichannel stalwart, the company is bullish on the consumer insights diamonds it can mine in partnership with its newest customer: Target.
BlueTriton, Dude Wipes, and Mars-owned brand Trü Frü are aiming to maximize their capacity to respond to and leverage merchandising signals through a new in-store execution tech investment.
Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence.
Learn how major CPG companies like PepsiCo, Unilever, and The Hershey Company are tapping into intelligent tools that monitor inventory levels, identify promotion and pricing opportunities, and provide powerful visual merchandising suggestions in order to win consumers over at the shelf.
WM Barr, home of brands Goof Off, Klean-Strip, DampRid, Mold Armor, and Citristrip, is tapping the revenue intelligence tech to identify sales opportunities and bolster retail partnerships.
While some luxury CPGs have resisted selling on Amazon for fear of diluting their brand experiences, L’Oreal said initial results after taking the plunge eight months ago have been promising.
Frost, who will report to Chobani president and COO Kevin Burns, joins from PepsiCo, where he drove business strategy and sales acceleration for Frito Lay for more than 20 years.
