Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.
La Colombe will function as an independent brand; however, Chobani has stated there will be “collaboration and knowledge sharing” between the two companies.
The Consumer Goods Sales & Marketing Summit wrapped up earlier this month, gathering the industry’s leading experts in consumer goods and retail to discuss Redefining Success: The New Metrics of Innovation. View a recap of our 20th-year event!
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
Get details on practical ways to accurately track and assess the ROI of retail execution investments, and learn examples of the technologies enabling businesses to gain greater visibility into operations in the field.
Learn how the company took steps to connect sell-through data from retail and e-commerce with its internal inventory and supply chain data to create and quickly execute more responsive plans.
Unilever has incorporated image capture and AI technology within 50,000 of their freezers, helping them manage stock levels, submit orders seamlessly, and alert stores when it’s time to restock.
