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Retail Execution

  • Mars Names Vice President of Sales

    The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.
  • Crocs Deploys Traffic Analysis Solution

    The company selects ShopperTrak to provide retail traffic counting and analytics in locations worldwide.
  • Sony Electronics Selects Retail Execution Platform

    Based in California, Sony Electronics is the U.S. sales and marketing arm of Sonys global electronics business and will be deploying several components of the Buzz Retail solution.
  • Farmer John Mines Trade Promotion Data

    The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.
  • Kimberly-Clark Taps Mobile for In-Store Compliance

    A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.
  • Avon Appoints New SVP and President

    In this role, Pablo Munoz will be responsible for executing the turnaround of Avon's North American business and returning it to a solid and profitable position.
  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
  • Hallmark Channel Boosts CPG Ad ROI with Analytics

    New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.
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