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Retail Execution

  • PepsiCo, Ocean Spray Form Strategic Alliance

    The Latin America alliance between PepsiCo and Ocean Spray includes key countries in the Caribbean, Central America and South America and has a term of 20 years.

  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...

  • Do We Really Need a DSR?

    CGTs Downstream Data Share Group met on October 24, 2011, during the Consumer Goods Business and Technology Leadership Conference in Orlando, Fla., and as expected, the conversation took no time to heat up with many perspectives joining the discussion!

  • Skinny Nutritional Corp. Names Chief Sales Officer

    The candidate brings over 25 years of beverage industry experience from companies such as Sobe, Glaceau Vitamin Water, Fuze, Function Drinks, and Mistic Brands.

  • Unilever Uses Predictive Trade Planning in the Cloud

    Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

  • ClosetMaid Enhances Sales, Category Management

    ClosetMaid implements a Software-as-a-Service solution from Vision Chain to provide on-demand analysis of promotions, new products, forecasting, stock management, distribution and more.

  • 2011 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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