Retail Execution

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

The retail giant has offered to acquire 51 percent of the shares of Massmart Holdings Limited, a managed portfolio of nine wholesale and retail chains, and one buying group. The deal will accelerate its expansion in South Africa, a high growth market.

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.

Leveraging retailer downstream data both for visibility purposes but also to drive systematic improvements is a core strategy for Burt's Bees.

The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.

Based on the results from a global survey, Booz & Company reveals the three core operational capabilities identified by CPG companies to win at the shelf and increase ROI.