Retail Execution

Wipro to Acquire Promax Applications Group
The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.
Weetabix TPM Fuels Healthy Bottom Line
With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

Project 7 Gains Executive Vice President of Sales

The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.
Are you in for a First-Quarter, Trade Promotion Surprise?

CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?
2012 Readers' Choice: New Product Development & Introduction

The Top 10 providers of a suite of software application or point solution for product management, including new product development, formulation, packaging, introduction and launch.
L'Oreal Taps Accenture CAS for Trade Promotions

Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.
PepsiCo, Ocean Spray Form Strategic Alliance

The Latin America alliance between PepsiCo and Ocean Spray includes key countries in the Caribbean, Central America and South America and has a term of 20 years.
Store Execution: Insight where it is needed most

Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...
Do We Really Need a DSR?

CGTs Downstream Data Share Group met on October 24, 2011, during the Consumer Goods Business and Technology Leadership Conference in Orlando, Fla., and as expected, the conversation took no time to heat up with many perspectives joining the discussion!
Unilever Uses Predictive Trade Planning in the Cloud

Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.

Wipro to Acquire Promax Applications Group

Weetabix TPM Fuels Healthy Bottom Line

Project 7 Gains Executive Vice President of Sales

Are you in for a First-Quarter, Trade Promotion Surprise?

2012 Readers' Choice: New Product Development & Introduction

L'Oreal Taps Accenture CAS for Trade Promotions

PepsiCo, Ocean Spray Form Strategic Alliance

Store Execution: Insight where it is needed most

Do We Really Need a DSR?

Unilever Uses Predictive Trade Planning in the Cloud