Promotion Management

Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.

ACH Food Companies Inc. will utilize Exceedra to provide Integrated Business Planning, including an integrated Trade Promotion Management system.

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.