Promotion Management

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

A new cloud-based portal enables retailers to share their proprietary data including point of sale, inventory, loyalty and more with their supplier partners.

The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.

On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.

The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.

CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.

The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.