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Promotion Management

  • Weetabix TPM Fuels Healthy Bottom Line

    With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Clorox Launches Flash Sale on Facebook

    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Cloud Computing and the CPG CMO

    Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.

  • IBM Completes DemandTec Acquisition

    The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?

  • 2012 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

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