The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.
After being acquired by Ralcorp, Post Foods successfully collaborated with a broker and a solutions provider to transition to a new enterprise resource planning (ERP) and trade promotion management (TPM) solution.
The New Year is here and with overall economic growth predicted to be less than 4 percent, lean marketing budgets will continue to be the trend for consumer goods marketers.
The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.
