Target Tackles Collaborative Shopper Insights The U.S. retailer will collaborate with manufacturers and empower merchants using shopper insights deployed at the point of decision. A New Model: Collaborative Promotion OptimizationA look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute. Competing Against Store Brands: Pat Conroy, Deloitte LLP Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face. Vantage Point: Spreadsheet Addiction -- the True Cost to the CPG Industry By: Rob Bois, Director of Product Marketing of MEI Computer Technology Group Inc. Bayer Deploys Enterprise DSR Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer. Schwan's Renews Trade Planning & Optimization Deal The consumer products company expects big benefits from using DemandTec's Trade Planning & Optimization Software. Vantage Point: Understanding the State of TPO By Lorne Schwartz, CEO, MEI Computer Technology Group, Inc. AB InBev Improves Route Accounting The newest route accounting system from HighJump Software helps to support Anheuser-Busch InBev's e-commerce transactions with retailers and interfaces to its mobility solutions. Dr Pepper and Electronic Arts Partner for Marketing ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans. 2010 Readers' Choice: Trade Promotion Management CGT readers recognize the trade promotion management solution and service providers that best empower their businesses. First Previous 32 33 34 35 36 Next Last
