ACH Food Drives Business Improvement
ACH Food Companies Inc., a wholly-owned subsidiary of Associated British Foods (ABF), has selected Exceedra as their supplier to provide Integrated Business Planning, including an integrated Trade Promotion Management system.
Joe Landfair, VP of Sales at ACH Food Companies, says, “Exceedra stood out from the rest during our search for a new system provider. After reviewing the market, we are confident that Exceedra offers all the functionality we require to support our integrated planning processes. The system is easy to use, very intuitive, and will enable us to streamline and improve our business in these competitive times.”
ACH Food Companies, Inc. originated in 1995 when Associated British
Foods purchased Kraft’s food ingredients business. Originally focused on
manufacturing and selling edible oils through commercial and food service
channels, through a series of mergers and acquisitions ACH has grown and
expanded focus on building its consumer branded and foodservice
business and now features leading brands such as Mazola, Spice Islands,
Tone’s, Karo, Fleischmann’s, Durkee’s, and French’s.
This growth not only brought new products but also brings together
processes and teams. ACH realized they needed to advance their planning
capabilities across departments by deploying an Integrated Business
Planning process and supporting system which will provide a single
integrated solution across sales, marketing, finance and demand planning.
This will enable ACH to provide visibility and control as well as enable
them to optimize their trade expenditure.
After a detailed selection process the Exceedra Integrated Business
Planning solution was chosen based upon its intuitive interface and range
of functionality.
Joe Landfair, VP of Sales at ACH Food Companies, says, “Exceedra stood out from the rest during our search for a new system provider. After reviewing the market, we are confident that Exceedra offers all the functionality we require to support our integrated planning processes. The system is easy to use, very intuitive, and will enable us to streamline and improve our business in these competitive times.”
ACH Food Companies, Inc. originated in 1995 when Associated British
Foods purchased Kraft’s food ingredients business. Originally focused on
manufacturing and selling edible oils through commercial and food service
channels, through a series of mergers and acquisitions ACH has grown and
expanded focus on building its consumer branded and foodservice
business and now features leading brands such as Mazola, Spice Islands,
Tone’s, Karo, Fleischmann’s, Durkee’s, and French’s.
This growth not only brought new products but also brings together
processes and teams. ACH realized they needed to advance their planning
capabilities across departments by deploying an Integrated Business
Planning process and supporting system which will provide a single
integrated solution across sales, marketing, finance and demand planning.
This will enable ACH to provide visibility and control as well as enable
them to optimize their trade expenditure.
After a detailed selection process the Exceedra Integrated Business
Planning solution was chosen based upon its intuitive interface and range
of functionality.