CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.
With today’s availability of predictive analytics services and access to large amounts of consumer data, companies can get a much clearer picture of customer journeys. Learn more.
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.
Looking at all available data allows for a more pragmatic TPO approach that lets businesses be nimbler and more effective when it comes to creating promotions. Find out more.
