Personalization

There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.

We’re excited to provide highlights from all sessions at CGSM with links to some of our expanded coverage.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months. 

Learn how the personal care company reimagined its brand experiences in the post-pandemic market and invested in the right media and technology to propel these goals.