Personalization

Here's why brands no longer need to shudder when they hear the term, “Showrooming.”

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.

Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency.

Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience."

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.

Online course examines the critical role that shopper marketing plays in driving e-commerce success.