Kimberly-Clark and its Digital Innovation Lab has renewed a global call for open-source innovation to find new ways of connecting with digitally savvy consumers.
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.
Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
Upscale department store chain Nordstrom this season began offering "Product eGifting," a service that lets holiday shoppers choose a gift that can be altered by the recipient.
Antonio Sciuto is leading the effort to re-envision the consumer experience for Nestlé Waters from a series of anonymous touch points to a well-orchestrated consumer journey.
