Customer Relationship Management (CRM)

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

An Update on Sarbanes-Oxley