Customer Relationship Management (CRM)

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

The concept of delivering superior customer service has been around for hundreds of years.

Swingline staples down PLM to enable a speed-to-market strategy

E. & J. Gallo Winery uncorks account hierarchies to seize up sell opportunities