Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. The Risk of Marketing Data AnalysisConsumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition. Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Buzz-worthy Customer Service Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts Hallmark Greets Salesforce Automation Handheld capabilities streamline re-order process and reduce stock outs Simple Recipe for Success The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors Best TPM Practices Reap Big Rewards Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. Special Report: Communication Breakdown New research indicates that consumer goods firms do not fully understand how to measure true customer profitability Making Registers Ring I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant. Lightning in a Bottle E. & J. Gallo Winery uncorks account hierarchies to seize up sell opportunities First Previous 288 289 290 291 292 Next Last
