Customer Relationship Management (CRM)

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Service-oriented architectures and other capabilities are creating a flexible e-commerce environment

Understanding the ins and outs of the current Marketing Resource Management landscape

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

How to tranform fragmented systems into a transparent enterprise

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.