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Customer Relationship Management (CRM)

  • Insights -- July 2005

    Service-oriented architectures and other capabilities are creating a flexible e-commerce environment

  • Justifying an MRM Strategy

    Understanding the ins and outs of the current Marketing Resource Management landscape

  • Return to Form

    From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

  • Insight to Action

    With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

  • The Pulse -- June 2005

    P&G Builds New Product Category
    Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

  • Information Integration

    How to tranform fragmented systems into a transparent enterprise

  • Buzz-worthy Customer Service

    Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

  • Hallmark Greets Salesforce Automation

    Handheld capabilities streamline re-order process and reduce stock outs
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