Customer Relationship Management (CRM)

How to find and choose the right information to accurately drive price optimization

National acclaim compels a small ice cream caf to find a label partner that meets small business needs

Tasty Baking revamps its direct-store-delivery outfit to better serve customers

These leading consumer goods firms and retailers are using pricing software as a powerful tool to gain competitive advantage

Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment

Tupperware locks in better sales force communications

How to ensure successful product launches

In a world where it seems as though so much undue pressure is being thrust upon the CPG industry by their retail "partners", I find it oddly amusing when many of the CPG executives I talk to are more than happy to discuss the finer points of growing their customers business.