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Customer Relationship Management (CRM)

  • A Need For Flexibility

    Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment

  • Sealing The Deal

    Tupperware locks in better sales force communications

  • A Demanding Future

    As of this writing, much ink is being spilled over Oracle's acquisition of Siebel for $5.9 billion.

  • Searching For The Right

    What should companies look for when considering a price optimization solution? Leading vendors weigh in

  • Promotional Modeling Optimization

    How to maximize trade funds investments with advanced analytics

  • Data Determination

    How to find and choose the right information to accurately drive price optimization

  • The Scoop on Izzy's

    National acclaim compels a small ice cream caf to find a label partner that meets small business needs

  • Shelf Acceptance

    In a world where it seems as though so much undue pressure is being thrust upon the CPG industry by their retail "partners", I find it oddly amusing when many of the CPG executives I talk to are more than happy to discuss the finer points of growing their customers business.
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