Customer Relationship Management (CRM)

While this year’s Top 10 TPM providers are the key leaders of the industry, it is critical to examine the direction of many of these vendors as they look beyond automation to optimization.

How to establish an effective trade promotion analysis process

Del Monte Achieves Day-In, Day-Out Trade Spend Visibility

Beyond the Four Walls

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

What action steps should you be taking to yield a return on promotion investments?

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.