Customer Relationship Management (CRM)

Beyond the Four Walls

How to establish an effective trade promotion analysis process

Del Monte Achieves Day-In, Day-Out Trade Spend Visibility

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

What action steps should you be taking to yield a return on promotion investments?

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.

Tasty Baking revamps its direct-store-delivery outfit to better serve customers