Customer Relationship Management (CRM)

For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.

In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.

New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.

SAP shares its perspective on the consumer goods market

Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.

Building a strong cross-functional S&OP process in the consumer products market