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Customer Relationship Management (CRM)

  • Top 10: Trade Promotion Management

    Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.

  • M&As

    THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.

  • S&OP In Five Steps

    Building a strong cross-functional S&OP process in the consumer products market

  • Justin Honaman

    Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services

  • Readers' Choice Survey 2007

    For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.

  • Top 10: Business Intelligence

    Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees.

  • Top 5: Enterprise Resource Planning

    In 2005 Gillette merged with Procter & Gamble, forming one of the world's largest consumer goods companies.

  • Nike issues new year's challenge

    New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.
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