Customer Relationship Management (CRM)

To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.

Tommy Hilfiger Retail LLC, a wholly-owned subsidiary of Tommy Hilfiger Corporation forms a strategic partnership with Fulfillment Technologies LLC (FillTek), a full-service provider of order fulfillment, customer care and information technology services, to support Tommy Hilfiger's eCommerce Sales at www.shoptommy.com

Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.

webMethods Inc., a business integration and optimization software company, today introduced webMethods Optimize for SAP, a new business activity monitoring solution for Order-to-Cash and other SAP processes.

Zilliant, a provider of price optimization and management software, and Deloitte Consulting LLP, a professional services firms, form a strategic alliance to provide total price management software and services.

In response to the way consumers find, browse and purchase their products online -- and to help generate excitement over a re-designed outerwear product line -- IBM helped L.L. Bean create a rich internet application for L.L. Bean's outerwear product line.

Cadbury Schweppes Americas Beverages (CSAB), whose brands include Dr Pepper, 7UP, Snapple, A&W Root Beer, Hawaiian Punch, Canada Dry, Mott's and numerous others, is working with MasterCard and USA Technologies to enable Dr Pepper and Snapple vending machines in Dallas, New York and Chicago to accept credit card payments.

Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007.