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Customer Relationship Management (CRM)

  • Opening the Blinds

    Levolor uses analytics tool to make strategic decisions, gain insight into growth opportunities

  • Consumer Product Execs Identify Major Market Challenges

    Clarkston Consulting releases a study revealing what executives in the consumer products (CP) industry say are the top market challenges facing their companies in the next 12 to 24 months.

  • Harry & David Tends to Marketing Needs

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • MEGA Brands Names Chief Marketing Officer

    MEGA Brands Inc. names Kathleen Campisano as executive vice-president and chief marketing officer.

  • Deloitte and SAP Announce Global Agreement

    Deloitte Touche Tohmatsu announces a collaborative global initiative among Deloitte member firms and SAP AG to develop and deliver enterprise solutions to better serve clients in their efforts to enable efficient, effective and sustainable governance, risk and compliance (GRC) management processes.

  • Kraft Foods Expands Healthy Living Initiative

    Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

  • Kraft Searches for New CMO

    Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
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