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Customer Relationship Management (CRM)

  • An Intelligent Approach

    In a fast-growing global market, Toshiba America Elecrtonic Components Inc. needs to help employees work smarter by giving them the information they need - when they need it, and how they want to see it. The company recently decided to invest in a comprehensive business intelligence solution for easy-to-access, up-to-the-minute data and analytic information.
  • British American Tobacco Better Manages Market Share

    Following a 2005 merger, British American Tobacco Belgium instigated and implemented a major project to improve business information across the supply chain, drive increased sales and ultimately increase market share.
  • Bacardi Extends DISARONNO Agreement

    Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company.
  • Frito-Lay Launches Low Sodium Chips

    Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.
  • ChartSearch Intranet Launches Numerical Search Technology

    ChartSearch announces its "Insight Productivity" initiative, using a new search engine paradigm for charting and analysis of statistical and numerical data.
  • Coca-Cola Reveals Vintage Bottle

    After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.
  • Nielsen Expands Analytics Services

    Nielsen merger expands its television and internet analytics service offerings for consumer insights.
  • Brewing Success

    From basement to brewery, New Belgium Brewing started as one person's hobby and has grown to a company of 300 with two brewhouses, four quality assurance labs and a wastewater treatment facility.
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