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Customer Relationship Management (CRM)

  • TaylorMade Better Equips its Sales Force

    Performing supply chain tasks like taking inventory and documenting orders is not necessarily the most productive use of a sales representative's time. So, sporting goods manufacturer TaylorMade set out to resolve this issue with a wireless network solution.
  • Annie's TPM Deployment Supports Growth in Organics

    As Annie's Homegrown grew in size and distribution, so grew its need to replace a "homegrown" spreadsheet-based solution that it used to manage trade promotions.
  • If Dogs Were Consumers

    CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Shaklee Corp. Keeps in Touch with On-Demand CRM

    Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.
  • Circuit City Gives Green Tips

    Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.
  • LeapFrog Brings School Books to Life

    LeapFrog School announces the Tag School Reading System, a handheld-based connected reading solution to help students develop early literacy skills and become fluent readers.
  • The State of Customer Management and Analytics

    CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.
  • Customer Management & Analytics Chart 2008

    Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings
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