Customer Relationship Management (CRM)

In the past four years, Kevin B. George established the deodorant business unit as the fastest growing Unilever business in the United States.

"Extreme Makeover: Home Edition" star Paige Hemmis helps launch "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.

The iconic beverage brand retains the No. 1 spot in an annual ranking by brand value for the ninth year in a row. Find out which other consumer goods brands made the list even as consumers rethink brand loyalties in a recession.

ConAgra Mills selects SignalDemand to optimize its sales operations, including demand forecasting.

The challenges of today's marketplace have touched all consumer products manufacturers. Is your organization so focused on protecting itself in the short term that innovation is likely to suffer in the long term?

Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.

The company has no immediate plans to replace President Erin Smith in her current role.

Jennifer Bergin explains how creative workflow management is enabling corporate marketers to gain unprecedented control over their marketing spend.